About Us

Welcome to WRCO AM/FM Radio in Richland Center, Wisconsin, USA. We are proud to be a locally owned station whose priorities are its city of license and the people who live in the area. Our programming is designed to meet the wide range of listeners who tune in each day.

WRCO AM & FM Radio are licensed to Fruit Broadcasting, LLC in Richland Center. Ron and Beth Fruit have owned the station since 1994. WRCO first signed on in 1949. There have been only four owners since. It's a strong statement about WRCO's community ties and commitment.

WRCO Full Time Staff

Aaron Joyce is WRCO's News Director. A graduate of UW Platteville, Aaron was employed at Wisconsin Badger Camp before coming to WRCO. Aaron anchors the AM 1450 News Hour at 8:00 and the News at Noon on WRCO FM 100.9 along with special reports and broadcasts.








Al Huschka has been with WRCO Radio more than 30 years. His radio career started in Viroqua. He then spent time in Prairie du Chien before coming on staff at WRCO as an announcer. He quickly moved to sales where he still works today. He also spends a lot of time behind the microphone creating commercials.







Alice Schulte started in sales at WRCO Radio soon after moving to Wisconsin in 1994. She worked in radio sales previously in Minnesota. Alice has been very active in the community as a member of the Chamber, Rotary, and a variety of community committees.







Beau Hinrichs is the newest member of the WRCO Radio full time staff. Beau is heard weekday afternoons and also hosts "Old Country" every Sunday night from 6:00 until Midnight.








Chad Clary is a member of the WRCO sales team. A graduate of Ithaca High School, Chad has remained active at school as an assistant coach for the Bulldog football team. Chad works with a variety of accounts, but enjoys using his ag background to serve clients.








Jo Ann Krulatz may best be known as the host of Prime Mover on WRCO FM Saturday mornings. Jo Ann, an alumnus of UW-Richland and UW-Platteville, also hosts evening broadcasts through the week. Aside from the station, Jo Ann was one of the founders of GRACE (Greater Richland Area Cancer Elimination) and still volunteers as a director.







Phil Nee is a longtime member of the WRCO staff. Heard mornings Monday through Friday, on sports broadcasts throughout the school year and every Saturday night on "Those Were the Days," Phil is doing what he always wanted to do. Phil also serves as a member of the Star Spangled Celebration Entertainment Committee.







Ron and Beth Fruit have owned WRCO Radio since 1994. Ron started at the station in 1972 as a part-time staff announcer. Today, Ron is the General Manager and host of the Morning Show while Beth handles the station's bookkeeping.